During the busy 2013 holiday season, Delta wanted to deliver a heart-felt message of cheer that went beyond a simple email. We took a signature symbol of Delta hospitality, the beverage cart, and transformed it into #CheerCart. Using the cart and other in-flight service items as percussion instruments, we filmed a musical anthem starring real employees. Then, the Cheer Cart visited 25 locations in 5 cities worldwide, surprising people with gifts, picking up their tab and welcoming weary travelers at the airport with an unexpected musical performance.

The campaign achieved a 98% positive sentiment rating, had 3x Delta's social chatter year over year, and earned 109K new Facebook likes and 32K more Twitter followers. 
 

Awards: 

2015 Silver ADDY - Integrated Campaign

2015 Silver ADDY - Social Campaign

2014 Atlanta Marketer of the Year - Social Campaign (Finalist)

Shorty Award finalist