SURGE soda was a cult favorite of the late 90s and early 2000s. After a passionate fan movement lobbied the Coca-Cola Company to resurrect it, SURGE was relaunched in stores to ecstatic fans in September 2015. 

We created the SURGE Comeback campaign to usher in this new era for old fans and recruit the next generation to the ultimate "comeback king." It was full of fun 90s nostalgia, at a time when that decade was back in a big way. And because we didn't want SURGE to feel lonely here in 2015, we even partnered with 90s star Pauly Shore to be our spokesperson. His stunts included a 90s takeover day in LA and announcing the launch of Frozen SURGE in Burger Kings nationwide through an over-the-top video.

Major media outlets jumped on the news, our website received 400k hits the day SURGE relaunched, some tweets earned as much as 20% engagement rates, and the Frozen campaign garnered 14 million impressions.